This initiative has not indicated that they used the pre-redesign version of the logo, which led to criticism of the initiative itself.We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie Notice. In 2007, an initiative called Mein Julius (English: "My Julius") started using the original version of the logo to protest against racist stereotypes and misinterpretations of Africa and the colonial period. In 2004, Italian designer Matteo Thun performed a redesign of the logo, making him look upright and using a single colour for the whole logo, effectively eliminating the boy's dark skin colour. The design has changed significantly over the years, but the silhouette of a boy has remained its core part. The logo depicted a dark-skinned boy with a red fez on his head, as a hint to the origin of the coffee. The first logo of the company was designed in 1924 by Joseph Binder, a Viennese graphic designer. Logo The Julius Meinl logo after the redesign Meinl am Graben Vienna Sept 2006 Meinl aims to boost the sustainable specialty coffee agenda, expand the SCA's global network supporting local communities, and increase diversity within the organisation. Julius Meinl operates two coffee shops in the U.S., both on the North Side of Chicago, Illinois, and one in Australia.Ĭhristina Meinl was appointed president of the Global Specialty Coffee Association in February 2020. Its "Pay with a Poem" campaign has been running since 2014, inspiring people worldwide to pay for their coffee or tea worldwide with a poem. The motto of the company is "How may I serve you?" Fifth generation family members are still working in the business. Today Julius Meinl is a leading coffee company in Austria, Central and Eastern Europe and selling coffees and teas in more than 70 countries. Later the company's name was changed to Ragusa Beteiligungen, and the company was delisted from the Vienna Stock Exchange in February 2007. The retail division of the group, except the high-profile flagship store in downtown Vienna, was sold to Rewe by Julius Meinl V in 1998–1999. Julius Meinl III ceded control of the company to his son in 1987. Julius Meinl I was the founder of a new category, selling ready roasted coffee for the first time in 1862. It is named after its founders Julius Meinl I and Julius Meinl II. Julius Meinl International ( German: Julius Meinl AG, Meinl-Gruppe), also known simply as Julius Meinl, is a manufacturer and retailer of coffee, gourmet foods and other grocery products.
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